Objective :
I can help you for : SEO-SEM-SMO-EMAILING campaigns, you can see my skills and experiences on this CV.
To work within an English-speaking team, develop my skills in traffic acquisition and increase my expertise in converting leads into clients.
I want to use the skills I have built up in a more international environment.
Skills (SEO-SEM-SMO-Emailing):
- Developing online marketing strategies to obtain an ongoing flow of leads and converting them to clients
- Creating trusted relationships between businesses and their clients (email, social media) SEO through content optimisation and acquisition of high-quality and relevant external links
- Managing companies’ Adwords campaigns – creation and ongoing optimisation
- Effective use of social media to drive brand popularity and increase sales (e.g. http://www.presse-citron.net/operation-reussie-dune-tpe-sur-facebook)
- Large-scale email campaigns – for lead generation and to drive loyalty
- Monitoring performance through Google Analytics, including conversion funnel and ROI optimisation
Professional Experience:
Since March 2010:
Freelance entrepreneur. Advising corporate clients on their online strategies:
Creating or optimising their websites for SEO purposes.
SEO : linkbuilding, contact business partners (netlinking with blogs, boards, websites..), optimize the onpage case (meta tags, unique and great content on each page with 1 or 2 optimized keywords), fix errors navigation for the search engine bots like Googlebot, create a favorable semantic environment.
Analytics : Optimize the conversion funnel, verify the statistics week to week, find new opportunities around trafic channels or new keywords. Report the results and analyze them to optimize the sales and the conversion rates. Follow the ROI.
SEM : Create a campaign from A to Z (campaign creation, the ad groups, the keywords on each ad groups, the ads and of course the landing pages). Optimize the performance of each ad groups and campaigns. Analyze the results week to week. Find new opportunities with the opportunities tab and differents sources like Google trends, Google insights or any news on the customer market.
Social media : Creation of a Facebook fanpage, brainstorming of: what they want to say on it to create a real relationship and not a « zombie » page, linking facebook ads with the fanpage, integration of social media tools on their websites. I also created a product around social media named : « How to sell products or services on Facebook in 5 steps ».
You can find it here (sorry, only in french right now). It’s a multimedia product (1 ebook, 3 videos, 1 audio and 30 days email assistance)
Email marketing: Campaign creation from A to Z, brainstorming about the strategy, implementation of an Aweber webform to recover the customer clients informations, below an example :
Example of 3-step marketing process:
1) Creation of keyword-optimised textual content
2) Client email capture by implementing compelling ebook download scheme (including ebook production)
3) Targeted, automatic email campaign designed to convert leads into clients.
References :
www.eccevino.com: independent online wine guide (SEO optimisation / email capture campaign)
www.aquariumdulimousin.com: Aquarium for the city of Limoges (creation of new website driving 30% uplift in sales),
1st on Google for keywords « aquarium limoges ». We have also created an English version of the website here.
www.officinea.fr: online cosmetics site (email capture campaign set up thanks to ebook download and auto web-responder system)
Results :
– Successful execution of SEO strategy for my customers
– Successfull creation of a new website and new marketing strategy for « L’aquarium de Limoges ». (+30% uplift in sales!)
– Implementation of my 3-step marketing process for Officinea.
From June 2008 to March 2010:
Head of Marketing for Web Agency (Inrezo, Grasse, France)
In charge of SEO / SEM (PPC campaigns) and of clients’ global marketing strategies.
I was at the head of a team of 2 traffic/affiliate employees, and we developed a emarketing strategies for several clients.
SEO :
Icasque.com example : We optimize the « onpage » side of their website, because, they don’t a good structure for Googlebot. We build a great structure with : h1, h2, hn…, meta tags, description and content different for each pages. On each page, we optimize only 1 or 2 keywords.
We change all the navigaton, to facilitate the search engine bots work.
After that, we directly contact the best blogs, boards and websites around the motorbike theme. We convinced them to put a link to the icasque.com website. After 8 moths, we reached the best positions for all the relevant keyword in france (helmet, motorbike helmet and variants).
Results: the customer sell more than 200 helmet motorbike per day with these positions !
Affiliation :
News parfums example : We build the affiliate paltform with the help of a great company called « Net affiliation ». I created the campaign from A to Z, « Net affiliation » help us with their great software to track easily the sales without technical knowledge.
Results: Then, we searched and found some «super affiliates» who have helped the brand to increase sales by 20%
Analytics : Optimize the conversion funnel, verify the statistics week to week, find new opportunities around trafic channels or new keywords. Report the results and analyze them to optimize the sales and the conversion rates.
SEM : Create a campaign from A to Z (campaign creation, the ad groups, the keywords on each ad groups, the ads and of course the landing pages). Optimize the performance of each ad groups and campaigns. Analyze the results week to week. Find new opportunities with the opportunities tab and differents sources like Google trends, Google insights or any news on the customer market.
Social media : Creation of a Facebook fanpage, brainstorming of: what they want to say on it to create a real relationship and not a « zombie » page, linking facebook ads with the fanpage, integration of social media tools on their websites. I also created a product around social media named : « How to sell products or services on Facebook in 5 steps ».
You can find it here (sorry, only in french right now). It’s a multimedia product (1 ebook, 3 videos, 1 audio and 30 days email assistance).
References:
icasque.com: 1st on Google for keywords « casque » (helmet), « casque moto » (motorbike helmet) and variants
newsparfum.com: 8th on Google for keyword « parfum » (perfume)
golf-mediterranee.com: 1st on Google for keywords « golf mediterranee »
From February 2003 to March 2008:
Freelance SEO specialist for various French corporate clients
References:
climadiff.com: 1st on Google for keywords « Cave à vin » (wine cellar)
rachat-credit-france.com: 2nd on Google for keywords « rachat crédit » (debt consolidation)
paintball87.fr : 1st on Google for keywords « Paintball limoges »
aquariumdulimousin.com : 1st on Google for keywords « aquarium limoges »
Qualifications
High School Diploma in commerce (Sciences et technologies tertiaires) – 2001
English Level : B1 – Intermediate (Near B2). I improve it everyday with my english native teacher Christine on Learnissimo.com.
My progress in english :
My english-level (August 2011)
Personal Interests:
Sports – Tennis, Golf
Sustainable development – active interest in environmental issues
Culture : Anglosaxon culture, including socialising in English on Google Hangouts and Sharedtalk
I love to travel, discover other countries and cultures !
Referees:
David Branthôme : Head of Aquarium of Limoges, france. Phone : 0033 5 55 33 42 11
Remy helped us better understand the Internet and its benefits for our company. The web is now part of our business
Alexis Murray-Jones : Technology investment banker, Piper Jaffray.
Remy is a highly talented online marketer who is committed to delivering results. As well as his many technical attributes, he benefits from an exceptionally clear thought and communication process. Highly approachable and amicable, I would not hesitate in working with him again.
Nicolas Martiquet : Head of Eccevino.com. Phone : 0033 6 72 88 63 54
Remy has been working for Ecce Vino for 9 months. His advice and results have been very beneficial for our company.
Claire Gagliolo : Head of Officinea.fr. Phone : 0033 6 60 51 75 66
Remy is a great support for Internet marketing. He has relevant and effective ideas that are easy to implement.
His availability, quick wit and kindness make him a « companion » of choice.
Portfolio :
For clients :
www.icasque.com: leading motorbike helmet online store (SEO optimisation)
1st on Google for keywords « casque » (helmet), « casque moto » (motorbike helmet) and variants
www.newsparfum.com: 8th on Google for keyword « parfum » (perfume)
www.eccevino.com: independent online wine guide (SEO optimisation / email capture campaign)
www.aquariumdulimousin.com: Aquarium for the city of Limoges (creation of new website driving 30% uplift in sales)
www.officinea.fr: online cosmetics site (email capture campaign set up thanks to ebook download and auto web-responder system)
www.golf-mediterranee.com: 1st on Google for keywords « golf mediterannee »
www.fee-corsetee.com: website for a company offering tailor-made wedding dresses (80% online sales / 350 new Facebook fans per month and ongoing user engagement)
Personal projects :
www.montersonbusiness.com: blog on creating and growing businesses thanks to online marketing techniques (450 visitors per day / 2000 newsletter subscribers / 155 articles / 1241 comments /424 Facebook fans). In TOP 20 of business blogs on Wikio.
www.bioecolo.info: blog on sustainable development (200 visitors per day / 191 articles / 806 comments / 577 Facebook fans)
www.forumduba.com: online community about German Shepherd dogs (120k messages and over 2200 members since 2009)
www.forumduchien.com: online community about dogs (85k messages / ~3500 members)
www.mjackson.fr: online community about former singer Michael Jackson (~170k messages / 1700 members)
What i use :
Email marketing with Aweber.com (Rate : 90%)
WordPress for my blogs (Rate : 100%)
Photoshop for design (Rate : 50%)
Affiliation for digital products (Affilinet, Paydotcom, clickbank, Net affiliation…) and Adsense (Rate 90%)
Google analytics (Rate : 80%)
Google Adwords and Facebook ads (Rate : 80%)
SEOMOZ for search engine optimization (Rate : 70%)
Contact and social networks
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My phone : 0033 6 24 27 02 43 | Email : remybigot-at-gmail.com |